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Thursday, November 27, 2014

Mehron Media: Cotton's 24 Hour Runway Show Breaks Records

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A new look on the runway EVERY MINUTE for 24 hours straight. Cotton Incorporated's runway show marathon this past weekend broke records and set trends. In partnership with PEOPLE Magazine, this fabulous show, held on Miami Beach's iconic Ocean Drive, started on Friday at 7PM and ended on Saturday at 8PM - making it the longest fashion show ever! But it wasn't just the length of the show that was incredible, it was all that went along with it: more than 50 hair and makeup artists, 60 models, over 4,000 pieces of gorgeous cotton styles, and 96 miles strutted on the catwalk. Talk about impressive numbers! Add to that the 1.2 million online viewers that watched the live stream. Unbelievable! We were thrilled to be a part of this milestone event. For six hours the Mehron beauty team, led by the amazing DeShawn Hatcher, created HOT looks to complement those ever-changing collections - the equivalent of 36 runway shows.

"We reached out to Mehron because purely as an artist I am in love with their products and truly wanted them to be a part of the show," said DeShawn. "I love reaching out to Pro brands and try to shed some light on them in my world of editorial beauty so consumers can see just how beautiful their products are."

Guilian Rancic
Hosted by the beautiful Guliana and Bill Rancic, along with E! News'co-host Jason Kennedy and The Insider's Michael Yo, The Moments of Our Lives show was live streamed online on,,,,, Entertainment Weekly's,, and - quite the lineup. And the live entertainment was equally impressive with performances by Jason Derulo, DJ Trey Smith, Fantine, and DJ Irie.